And yet there are many who argue that aimless surfing is
more productive than people might at first imagine. Callery
(1996), for example, draws our attention to a largely
unintended benefit of browsing – “the serendipitous
discovery of related items. In cases in which the user may
be looking for a specific site and doesn’t see it in its
subject area, chances are that other sites grouped in the
same area may have something useful”. Steven Berlin
Johnson (2006) agrees:
“Thanks to the connective nature of hypertext,
and the blogosphere's exploratory hunger for finding
new stuff, the web is the greatest serendipity engine
in the history of culture. It is far, far easier to
sit down in front of your browser and stumble across
something completely brilliant but surprising than it
is walking through a library looking at the spines of
books.”
Schulmeister (1997), too, writes about the serendipitous
benefits of being “lost in hyperspace”, a
proposition supported by Kuhlen (1991): one of the
benefits of getting lost is that it fosters
explorative behaviour, a point we shall return to
later. The relationship of serendipity to information
seeking is further explored by Foster and Ford (2003),
who observe that some people encounter serendipitous
information more than others, implying that other
factors may be at work than serendipity. So what
exactly is meant by serendipity?