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Theme 2 Project 22

Project title Social network sites and environmental activism: exploring the emergent relationship

Lead researcher

Dr Jim Crowther (Higher & Community Education, School of Education) University of Edinburgh

Keywords

Social networking; activism; environmentalism

Abstract

This pilot project aims to explore how social network sites (eg MySpace, YouTube, Facebook etc) are being used by people interested in environmental issues and how this may shape environmental activism. Participation in social network sites has increased dramatically with over 78% of the UK online population belonging to one and spending on average 5.8 hours a month using them. These sites are also used by members and supporters of environmental organisations and may therefore have implications for their knowledge, beliefs and identity in ways that predispose them to further environmental activism. Activism is a form of civil engagement which includes 'bottom up', direct action, of one sort or another, to influence social, cultural or political change. In the digital age the role of social network sites in fostering or undermining a vibrant civil society needs to be examined. The project builds on previous research which examined ICTs and environmental action and will contribute to a larger project on 'digital divides and social activism'.

Publications

none to date

Start /end date

March 2009 - July 2009

Funder /amount

Nuffield / £7465

 


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